Web content is everything you can create as a text format, visual format or audio format that is part of what the user experiences when visiting your website. There are many types of content available for you to choose as part of the mentioned categories.
For text format, you have articles, blogs, news and the information written on your website's pages itself. For visual format, you can find images, albums, infographics, videos, GIFs and the template of your website. For audio formats, you can include music, podcasts, videos, and slide shares. These three forms of content together are what form the content of a website and part of what is called the user experience when users are visiting your website.
Why is Content Important?
Content is not only a filler for your website. Content is part of the information you have for your visitors and how you communicate with your audience when you cannot be there physically to let them know why they need your business. However this communication or message has to be fresh, easy to read and relevant to what your visitor is looking. The message to your visitor that you have the answer to the question he or she has is what will keep them coming back and until they are ready to become your customer and this the way you can nurture your audience.
Some businesses require a little more investment in their website's functionalities to optimize their visitors and users experiences. Shopping carts, discussion forums, image galleries, contact forms and any function that the users can use to interact with your website increases the user experience grade level. Some other sites require a more informative approach, for example, news articles, blogs, videos or podcasts. For all these requirements, a content management system platform is a necessity, and the two most widely used are WordPress and Joomla.
The quality of the content of your website and the strategy you can put together to distribute your content through other sites like social media is what will bring more visitors to your site. The right consistency or your content creation and distribution is what will keep your visitors coming back. Content creation, management, and distribution take time and knowledge. If you don't have the time or the knowledge to do it, consider hiring someone that can help you grow your content strategy, and last but not least, content marketing takes time, but its results are long-lasting and very well rewarded.
Wikipedia, the Free Encyclopedia.-"web Content." / BusinessDictionary.Com - "What is content? definition and meaning."