We all have heard by now about search engine optimization or SEO how you should apply SEO best practices to your business website. But what about SMO or social media optimization? It is a marketing strategy not specifically for selling your products or services but for promoting awareness about your business especially by sharing of content that links back to your company website.
The Importance of Authoritative Linking Back to Your Site
Websites with high ranking scale on search engines have a great reliable linking power, and by posting on those sites with links back to your site, you can achieve better chances that your site will rank higher on search engines. That is where social media comes into play. It is a new concept that has come up with a high level of importance and as a strategic part of an SEO plan
An Important Factor for Search Engines Ranking
According to Wikipedia " Social media optimization is becoming an increasingly important element in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, and Google+ to rank pages in the search engine result pages. The implication is that when a web page is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality." Meaning that search engines can use such votes accordingly to rank websites in search engine results pages correctly. "
How to Get Your Website Social Media Optimized?
Focus on driving traffic to your site with your content from social media sites. You will not only increase the awareness of your product business but also generate links back to your website, therefore improving the authority and credibility of your business to achieve better search engine ranking results.
Reference: Social media optimization - Wikipedia