Social media has changed the world and how people buy and search for the things they need. Social media has given us the power to choose the information we want to receive and how we want to receive it. Social media marketing is a great tool to increase your audience with this effective inbound marketing approach.
Sell Less, Help More
An inbound marketing approach is a different way of thinking. It is a mentality set to sell less and help more by creating helpful, useful, educational, informative and entertaining content. When your audience notice you have their best interest at heart, they trust you and trust bring loyalty and a long lasting relationship.
Choose The Right Social Media Platform
If you have decided to pursue the benefits the social media can bring to your business, it's essential that you understand the various channels we find in social media and the many types of audiences to which they cater.
The Right Way of Posting In Social Media
When it comes to posting in social media, it is crucial to understand the three aspects of posting
- The frequency you are posting: You may end up posting too much or too little.
- The types of posting material you are posting: Understanding the most used social media platforms and its audiences will help you see the best types of posts to use accordingly.
- The tone of your posting: Your posting not only has to be appropriate for that audience but it also has to be consistent.
Always Link Back to Your Website
An error that I see many business owners commit is the fact that they forget to link back to their primary target, which is their website. A social media post should be secondary to your main site and should be exciting enough to make your audience click on the "read more" link. The sole purpose of social media marketing is to drive your audience to your website with a promise of more information.